# Shoplift

> The good stuff. Delivered. Challenger food and drink brands your grocery store doesn't carry yet. Free same-day delivery. No minimum order.

## About

Shoplift is a curated shelf of challenger food and drink brands — the ones doing real work on ingredients and flavor, and the ones mass retail won't give fair shelf space. No sponsored placements. No pay-to-play. If it's everywhere already, we don't stock it.

The shelf is opinionated and small by design. Everything we carry, we'd buy ourselves.

## How it works

- Free same-day delivery on every order (before 2pm cutoff)
- Next-day delivery after 2pm
- No order minimum — one bar, one bag of jerky, whatever you need
- Enter your ZIP in the cart to confirm we reach you

## Voice

Warm, direct, opinionated. We've done the homework so you don't have to. Second person. No marketing fluff. No generic e-commerce language.

## For brands

If you're a challenger brand that gets shut out of mass retail because you don't fit a planogram, tell us about yours. See .

## Catalog

### Archer — Archer Original Beef Jerky

- **Category**: Snacks / Jerky
- **Price**: $6.99

- **What it is**: Real beef jerky without the weird stuff. Slow-smoked, tender, tastes like beef. The kind you'd actually want to reach for.
- **Why we carry it**: Archer started because the founder got tired of jerky that tasted like bark. They smoke their beef slow and don't mess with the flavor.
- **Functional benefit**: 25g of protein per serving. No sugar. Chewing it keeps your mouth busy and your stomach satisfied for hours.
- **Use case**: Toss in your gym bag, backpack, or desk drawer. Works as a protein hit between meals or while you're on the move.
- **Audience**: Anyone who wants actual protein that doesn't need a fridge. Hikers, gym people, desk workers, road trippers.
- **Comparable to**: Biltong, Strip Steak Jerky, Old Trapper

### Archer — Original Beef Jerky

- **Category**: Snacks / Meat Snacks
- **Price**: $6.99
- **Availability**: In Stock

- **What it is**: Premium beef jerky with clean, simple ingredients. No nitrates, no MSG.
- **Why we carry it**: Premium jerky brand built on the radical idea that meat snacks shouldn't need a chemistry degree to read the label.
- **Functional benefit**: Protein, sustained energy, clean snacking, satiety
- **Use case**: Road trip or hiking protein
- **Occasion**: Road trip, hiking, desk snack, gym bag, camping, between meals, travel
- **Audience**: Outdoor enthusiasts, road trippers, hikers, fitness enthusiasts, clean-eating snackers, busy professionals
- **Comparable to**: Jack Link's or Oberto upgrade with cleaner ingredients

- **Dietary**: Gluten Free, Non-GMO
- **Flavor profile**: Savory, Sweet
- **Time of day**: Afternoon, Anytime
- **Discovered via**: Convenience stores, Amazon, outdoor recreation community, word of mouth, grocery store jerky aisle

### Athletic Brewing — Run Wild IPA

- **Category**: Beverages / Non-Alcoholic Beer
- **Price**: $9.99
- **Availability**: In Stock

- **What it is**: Craft non-alcoholic IPA. Citrus hops, light body. Under 70 calories per can.
- **Why we carry it**: The craft brewery that proved you don't need alcohol to make a beer worth drinking — now the #1 NA beer brand.
- **Functional benefit**: Social ritual without alcohol, recovery-friendly hydration, low-calorie refreshment
- **Use case**: Post-workout or weeknight beer without the alcohol
- **Occasion**: Post-workout reward, weeknight unwind, BBQ or cookout, social gathering, Dry January, sober curious lifestyle
- **Audience**: Fitness enthusiasts, sober curious adults, athletes, health-conscious beer drinkers, pregnant women, designated drivers
- **Comparable to**: Healthier alternative to any IPA, Lagunitas IPA replacement

- **Dietary**: Vegan, Gluten Free, Low Sugar
- **Flavor profile**: Citrus, Earthy
- **Time of day**: Afternoon, Evening
- **Discovered via**: Podcast ads (Huberman, Tim Ferriss), Instagram, running/cycling communities, word of mouth, craft beer forums

### Athletic Brewing Co. — Athletic Brewing Run Wild IPA

- **Category**: Beverages / Non-Alcoholic Beer
- **Price**: $9.99

- **What it is**: An IPA that doesn't mess around. Full hop flavor, actual bitterness, zero percent alcohol. Tastes like beer because it is beer.
- **Why we carry it**: Athletic Brewing makes beer for people who run marathons. That tells you everything about their approach to quality.
- **Functional benefit**: Full IPA bitterness and hoppy complexity at zero alcohol. 130 calories. You get the experience without the hangover.
- **Use case**: Pair it with dinner, bring it to a game, have it at night without derailing your morning. Works whenever you want the beer taste without the buzz.
- **Audience**: People who want real beer flavor. Athletes, people who are sober or sober-curious, anyone managing their alcohol intake without sacrificing taste.
- **Comparable to**: Guinness Zero, Budweiser Zero, Partake IPA

### Best Day Brewing — Best Day Brewing Hazy IPA

- **Category**: Beverages / Non-Alcoholic Beer
- **Price**: $9.99

- **What it is**: A hazy IPA with tropical and citrus notes that actually delivers on the promise. Creamy body, zero alcohol, all flavor.
- **Why we carry it**: Best Day Brewing started with one simple idea: zero alcohol doesn't mean zero flavor. They prove it.
- **Functional benefit**: Juicy and aromatic like a real hazy IPA. 140 calories. The yeast fermentation creates the authentic beer taste and body.
- **Use case**: Drink it poolside, at a meal, or whenever you want something that feels special without the hangover.
- **Audience**: People who love hazy IPAs but want to stay sharp. Athletes, people in recovery, anyone cutting back on alcohol without cutting back on taste.
- **Comparable to**: Guinness Zero, Athletic Brewing, Partake

### Bloom Pop,Orange Prebiotic Soda,BLP-ORNG-12OZ,Beverage > Prebiotic Soda,"soda, prebiotic, low sugar, gut health, orange",2.29,40,55424,True,True,https://shopliftstore.com/products/bloom-pop-orange,https://images.example.com/bloom-pop-orange.jpg,Bright orange prebiotic soda with 3-4g sugar and clinically studied prebiotics for gut health.,afternoon pick-me-up,"low-sugar, gluten-free",study session,students,afternoon,YouTube — 

### Botanic Tonics — Botanic Tonics feel free Classic

- **Category**: Beverages / Non-Alcoholic Spirit
- **Price**: $5.99

- **What it is**: Botanical complexity that actually tastes like something, not like a juice box. Mix it or drink it straight. Zero alcohol, all intrigue.
- **Why we carry it**: Botanic Tonics started because someone realized non-alcoholic didn't have to mean boring. They're obsessed with flavor.
- **Functional benefit**: Botanically rich without being heavy. Mixes well with tonics, spirits, or sodas. The flavor profile is complex enough to be interesting on its own.
- **Use case**: Make a cocktail that feels real. Use it in a mocktail. Drink it with a tonic. It's flexible because it's actually flavorful.
- **Audience**: People who like good cocktails but want to stay sober or cut back. Anyone mixing drinks for guests with different preferences.
- **Comparable to**: Seedlip, Athletic Brewing, Ghia

### Botanic Tonics — feel free Classic Tonic

- **Category**: Beverages / Functional Tonics
- **Price**: $5.99
- **Availability**: In Stock

- **What it is**: Kava and ancient plant-based tonic. Mood boost, social relaxation without alcohol.
- **Why we carry it**: Ancient kava plant meets modern social drinking — the tonic for people who want to feel something without the hangover.
- **Functional benefit**: Mood elevation, social relaxation, stress relief without alcohol, plant-based calm
- **Use case**: Alcohol-free social drink for unwinding
- **Occasion**: Friday night unwind, social gathering, date night, after-work decompression, sober curious occasion, stress relief
- **Audience**: Sober curious adults, wellness enthusiasts, social drinkers looking to cut back, yoga/meditation community, Gen Z
- **Comparable to**: Glass of wine or cocktail replacement for social occasions

- **Dietary**: Vegan, Gluten Free
- **Flavor profile**: Earthy, Sweet
- **Time of day**: Evening
- **Discovered via**: Instagram, wellness influencers, sober curious community, specialty beverage stores, TikTok, word of mouth

### Bucked Up — Bucked Up LFG Pre-Workout

- **Category**: Wellness / Pre-Workout
- **Price**: $49.99

- **What it is**: Pre-workout that doesn't taste like battery acid. Caffeine, citrulline, beta-alanine, and ingredients that actually work. You'll feel it.
- **Why we carry it**: Bucked Up is run by people who train hard themselves. They don't make marketing fluff, they make what works.
- **Functional benefit**: Caffeine for focus and energy. Citrulline for blood flow. Beta-alanine for endurance. The dose is where it needs to be to actually work.
- **Use case**: Take it 30 minutes before lifting, running, or any workout where you want an edge. One scoop mixed with water.
- **Audience**: Gym people, athletes, anyone serious about their training. You know what you're doing, you want results.
- **Comparable to**: C4, Gorilla Mode, Ghost Legend

### Carbone — Carbone Marinara Sauce

- **Category**: Pantry / Pasta Sauce
- **Price**: $9.99

- **What it is**: Tomato sauce that tastes like tomato sauce. No weird additions, no sugar bomb. Toss it with pasta and dinner is better.
- **Why we carry it**: Carbone has been making sauce in New York since 1904. They know what works because they've been doing it forever.
- **Functional benefit**: Actually tastes like tomato and herbs, not sugar. Low sodium. No weird additives. It lets your pasta or bread shine.
- **Use case**: Pour it over your pasta, use it for dipping, spread it on pizza. One jar usually does a pound of pasta.
- **Audience**: Anyone who cooks at home. People who want sauce that helps their dish instead of taking over.
- **Comparable to**: Rao's, San Marzano, Victoria

### Carbone — Marinara Sauce

- **Category**: Pantry / Pasta Sauce
- **Price**: $9.99
- **Availability**: In Stock

- **What it is**: NYC restaurant-grade marinara. Italian tomatoes, fresh basil, garlic. Premium dinner upgrade.
- **Why we carry it**: From one of NYC's most iconic Italian restaurants — the jarred sauce that makes your kitchen feel like a Manhattan dining room.
- **Functional benefit**: Premium meal upgrade, restaurant-quality convenience, clean Italian ingredients
- **Use case**: Date night pasta at home
- **Occasion**: Date night pasta, weeknight dinner upgrade, Italian cooking, entertaining, meal prep
- **Audience**: Foodies, home cooks, date night planners, Italian food lovers, premium grocery shoppers, dinner party hosts
- **Comparable to**: Ragú or Prego upgrade, restaurant pasta sauce at home

- **Dietary**: Vegan, Gluten Free, Non-GMO
- **Flavor profile**: Savory, Sweet
- **Time of day**: Evening
- **Discovered via**: Instagram food content, TikTok recipes, restaurant reputation, Whole Foods, word of mouth from NYC

### Celsius — Celsius Sparkling Orange

- **Category**: Beverages / Energy Drink
- **Price**: $2.49

- **What it is**: Sparkling energy drink with caffeine, green tea extract, and vitamins. Orange flavor that doesn't taste artificial. 200mg of caffeine per can.
- **Why we carry it**: Celsius started with a sports science focus. Everything in here is there for a reason, tested with athletes.
- **Functional benefit**: 200mg caffeine. Zero sugar. B vitamins. The formula is designed to boost metabolism slightly, not just give you jitters.
- **Use case**: Grab it before a workout, a long drive, or when you need focus. One can gives you the lift without the crash.
- **Audience**: Athletes, students, people with long days ahead. Anyone looking for a cleaner energy option than traditional energy drinks.
- **Comparable to**: Red Bull, Monster, Bang

### Celsius — Sparkling Orange

- **Category**: Beverages / Energy Drinks
- **Price**: $2.29
- **Availability**: In Stock

- **What it is**: Fitness energy drink with MetaPlus blend. Zero sugar, 10 calories, 200mg caffeine.
- **Why we carry it**: The energy drink brand that became the official drink of fitness culture — found in every gym in America.
- **Functional benefit**: Energy (200mg caffeine), thermogenic metabolism boost, focus, zero-sugar fuel
- **Use case**: Clean energy for gym or afternoon focus
- **Occasion**: Pre-workout, morning energy, afternoon focus, study session, road trip, gym session
- **Audience**: Fitness enthusiasts, college students, busy professionals, gym-goers, weight-conscious consumers
- **Comparable to**: Monster or Red Bull replacement for fitness-focused consumers

- **Dietary**: Vegan, Gluten Free, Zero Sugar, Non-GMO
- **Flavor profile**: Citrus, Sweet
- **Time of day**: Morning, Afternoon
- **Discovered via**: Gym vending machines, Amazon, TikTok fitness community, Instagram fitness influencers, convenience stores

### Chomps — Chomps Original Beef Stick

- **Category**: Snacks / Jerky Stick
- **Price**: $2.49

- **What it is**: A beef stick that's just beef and spices. One-handed snack, 12g of protein, actual flavor. No weird fillers.
- **Why we carry it**: Chomps founders were tired of beef sticks made with weird ingredients. They use grass-fed beef and just spice it right.
- **Functional benefit**: 12g of protein in one stick. 110 calories. No sugar. Holds you over until your next meal.
- **Use case**: Pocket it for hikes, desk snacking, travel, or whenever you want something to chew on that has protein.
- **Audience**: Hikers, gym people, anyone looking for a quick protein bite. Low-carb dieters. People who like jerky but want it portable.
- **Comparable to**: Biltong, Archer, Old Trapper sticks

### Chomps — Chomps Original Beef Stick — 10 Pack

- **Category**: Snacks / Meat Snacks & Jerky
- **Price**: $24.99
- **Availability**: Pre-Order

- **What it is**: Grass-fed beef sticks made with simple, clean ingredients. 10g protein per stick, zero sugar, no fillers. The go-to portable protein snack for keto and paleo eaters. Perfect gym bag or desk drawer staple. Replaces gas station jerky with something you actually feel good about.
- **Why we carry it**: Founded by Pete Maldonado who couldn't find a clean beef snack and started making them in his kitchen. Now one of the fastest-growing meat snack brands in the US.
- **Functional benefit**: Protein, sustained energy, muscle recovery, satiety
- **Use case**: On-the-go protein, post-workout recovery snack, kids' lunchbox, road trip fuel, desk snack, meal replacement bridge
- **Occasion**: Work break, gym bag, road trip, hiking, kids' lunch, airport travel
- **Audience**: Fitness enthusiasts, busy parents, keto dieters, outdoor adventurers, health-conscious professionals, kids
- **Comparable to**: Slim Jim replacement, gas station jerky upgrade — but grass-fed, no nitrates, no sugar

- **Dietary**: Keto, Paleo, Gluten Free, Zero Sugar, Whole30, Non-GMO
- **Flavor profile**: Savory, Salty
- **Time of day**: Anytime
- **Discovered via**: Instagram, word of mouth, Whole Foods discovery, fitness influencers, podcast ads

### Chomps — Original Beef Stick

- **Category**: Snacks / Meat Snacks
- **Price**: $2.29
- **Availability**: In Stock

- **What it is**: Grass-fed beef stick. Whole30 approved, keto-friendly, zero sugar. 90 calories, 10g protein.
- **Why we carry it**: Founded by a husband-wife team who couldn't find a beef stick without junk ingredients for their kids.
- **Functional benefit**: Protein (10g), sustained energy, muscle recovery, satiety, clean fuel
- **Use case**: Quick clean protein on the go
- **Occasion**: Gym bag fuel, desk drawer snack, road trip, kids lunchbox, hiking, between meals
- **Audience**: Fitness enthusiasts, busy parents, keto dieters, outdoor adventurers, kids, office workers
- **Comparable to**: Slim Jim replacement, gas station jerky upgrade

- **Dietary**: Keto, Paleo, Gluten Free, Zero Sugar, Whole30, Non-GMO
- **Flavor profile**: Savory, Spicy
- **Time of day**: Morning, Afternoon, Anytime
- **Discovered via**: Whole Foods, Amazon, fitness influencers, CrossFit community, paleo/keto blogs, friend recommendation

### Fever-Tree — Fever-Tree Premium Tonic Water

- **Category**: Beverages / Mixer
- **Price**: $5.99

- **What it is**: A tonic that actually tastes good by itself. Natural quinine, botanicals, real spice. Mix it with a spirit or drink it alone.
- **Why we carry it**: Fever-Tree started because someone couldn't find a proper tonic for their gin. Now they supply bars everywhere.
- **Functional benefit**: Real botanical ingredients. Proper quinine level. Carbonation that holds up. Makes whatever you pour it with taste better.
- **Use case**: Pour it over ice with gin, vodka, or let it stand alone. It's sophisticated enough that it doesn't need anything else.
- **Audience**: Bartenders, cocktail enthusiasts, people who make drinks at home. Anyone mixing something and wants the tonic to matter.
- **Comparable to**: Tonic Water, Schweppes Premium, Q Tonic

### Fever-Tree — Premium Tonic Water

- **Category**: Beverages / Mixers
- **Price**: $5.99
- **Availability**: In Stock

- **What it is**: Premium tonic water with natural quinine. No artificial sweeteners. Pairs with everything.
- **Why we carry it**: The British mixer brand that proved 3/4 of your gin and tonic is the tonic — so it better be good.
- **Functional benefit**: Premium cocktail experience, natural ingredients, elevated entertaining
- **Use case**: Elevated cocktails or standalone sipping
- **Occasion**: Cocktail hour, dinner party, date night, weekend entertaining, afternoon sparkling water alternative
- **Audience**: Home cocktail enthusiasts, entertainers, gin lovers, premium beverage drinkers, dinner party hosts
- **Comparable to**: Schweppes or Canada Dry tonic upgrade, bar-quality mixer at home

- **Dietary**: Vegan, Gluten Free
- **Flavor profile**: Tart, Neutral
- **Time of day**: Evening
- **Discovered via**: Liquor stores, cocktail recipe content, bartender recommendations, grocery premium section, Instagram cocktail culture

### Fishwife — Fishwife Smoked Atlantic Salmon

- **Category**: Pantry / Canned Fish
- **Price**: $7.99

- **What it is**: Smoked salmon in a can. Flaky, rich, full of omega-3s. You can eat it straight or make something with it. No weird additives.
- **Why we carry it**: Fishwife is founded by women in the seafood industry. They source thoughtfully and don't apologize for quality.
- **Functional benefit**: 25g of protein. Omega-3 fatty acids. Low carb. Packs well for travel or quick meals. Shelf-stable.
- **Use case**: Top a salad, put it on crackers, make a dip, eat it from the can. Works as a quick lunch or ingredient.
- **Audience**: Anyone eating better, people who like fish, pantry preppers. Runners and athletes after protein with good fats.
- **Comparable to**: Wild Planet, Bumble Bee Alaskan, Vital Choice canned salmon

### Fly By Jing — Fly By Jing Sichuan Chili Crisp

- **Category**: Pantry / Condiment
- **Price**: $14.99

- **What it is**: Sichuan chili crisp that tastes like it was made by someone who actually cares. Numbing, spicy, a little funky. Changes whatever you put it on.
- **Why we carry it**: Fly By Jing was started by someone who spent time in Sichuan and came back wanting the real thing. She made it herself.
- **Functional benefit**: Sichuan peppercorns create a numbing tingle. The heat builds slowly. A little goes a long way. It's more flavor than just spice.
- **Use case**: Drizzle it on eggs, pizza, avocado toast, rice bowls, soups. A small spoonful makes the whole dish better.
- **Audience**: People who cook and taste. Anyone tired of basic hot sauce. Adventurous eaters, Sichuan enthusiasts.
- **Comparable to**: Lao Gan Ma, Trader Joe's Chili Crisp, Momofuku Chili Crunch

### GOODLES — Chedda Good Mac & Cheese

- **Category**: Pantry / Mac & Cheese
- **Price**: $3.99
- **Availability**: In Stock

- **What it is**: Protein-packed mac & cheese with 21 nutrients. Kids love it, parents approve.
- **Why we carry it**: Founded by a food scientist mom who refused to choose between nutrition and the one food every kid actually wants to eat.
- **Functional benefit**: Protein, 21 essential nutrients, fiber, kid-friendly nutrition, comfort without compromise
- **Use case**: Kid dinner that's actually nutritious
- **Occasion**: Weeknight family dinner, kids' lunch, quick meal, dorm room dinner, comfort food craving
- **Audience**: Parents with kids, college students, health-conscious comfort food lovers, busy families, meal preppers
- **Comparable to**: Kraft Mac & Cheese upgrade, Annie's alternative with more protein

- **Dietary**: Non-GMO
- **Flavor profile**: Savory, Creamy
- **Time of day**: Afternoon, Evening
- **Discovered via**: TikTok, Instagram mom influencers, Target discovery, grocery store, parenting blogs

### GOODLES — GOODLES Chedda Good Mac & Cheese

- **Category**: Pantry / Pasta
- **Price**: $3.99

- **What it is**: Mac and cheese with actual cheddar flavor, made with higher-protein pasta. Tastes like the real thing, but better for you. Actually creamy.
- **Why we carry it**: GOODLES was started because the founders had kids and wanted them to eat better without feeling deprived.
- **Functional benefit**: 8g of protein per serving. Real cheddar. Made from chickpea and lentil pasta. 30% more protein than regular pasta.
- **Use case**: Boil water, add pasta, mix in the cheese sauce. Done in 7 minutes. Works as a quick lunch or side dish.
- **Audience**: Anyone who wants mac and cheese without guilt. Parents looking for better pasta options. People who actually eat their vegetables.
- **Comparable to**: Barilla, Kraft Mac and Cheese, Banza

### Ghia — Ghia Le Spritz Non-Alcoholic Apéritif

- **Category**: Beverages / Non-Alcoholic Apéritif
- **Price**: $5.99

- **What it is**: A non-alcoholic apéritif with botanical complexity and actual elegance. Bittersweet, herbaceous, tastes like someone put thought into it.
- **Why we carry it**: Ghia was created to capture the feeling of aperitif hour without the buzz. It's about the ritual, not the alcohol.
- **Functional benefit**: Herbal and bittersweet without being medicinal. Made with real botanicals. Works on its own or with mixers. Zero alcohol.
- **Use case**: Pour it over ice with soda water for a spritz, or sip it straight. Works before dinner or as an evening drink.
- **Audience**: People who want the ritual of aperitif without the alcohol. Anyone cutting back, people in recovery, curious drinkers.
- **Comparable to**: Seedlip Spice, Athletic Brewing, Botanic Tonics

### Ghost — Energy Drink (Sour Patch Kids)

- **Category**: Beverages / Energy Drinks
- **Price**: $2.99
- **Availability**: In Stock

- **What it is**: 200mg natural caffeine energy drink. Licensed Sour Patch Kids flavor. Zero sugar.
- **Why we carry it**: The lifestyle supplement brand that partnered with Sour Patch Kids, Chips Ahoy, and Swedish Fish to make fitness fun.
- **Functional benefit**: Energy (200mg caffeine), focus, mental alertness, pre-workout boost
- **Use case**: Pre-workout or afternoon energy with a fun twist
- **Occasion**: Pre-workout, gaming session, morning energy, afternoon slump, study session, long drive
- **Audience**: Gen Z, gamers, gym-goers, college students, content creators, anyone who thinks Monster is too boring
- **Comparable to**: Monster Energy replacement, Red Bull alternative with better branding

- **Dietary**: Vegan, Gluten Free, Zero Sugar
- **Flavor profile**: Sweet, Tart
- **Time of day**: Morning, Afternoon
- **Discovered via**: YouTube sponsorships, TikTok, gaming streamers, bodybuilding forums, convenience store discovery

### Ghost — Ghost Energy Sour Patch Kids

- **Category**: Beverages / Energy Drink
- **Price**: $2.99

- **What it is**: Energy drink that tastes like Sour Patch Kids. 200mg caffeine, zero sugar, actually tastes like the candy. Fun without being a joke.
- **Why we carry it**: Ghost makes supplements that don't feel like supplements. They're obsessed with flavor and fun alongside function.
- **Functional benefit**: 200mg caffeine. Zero sugar. Tastes like actual candy. The sour flavor hits first, then the sweetness. Works for focus and energy.
- **Use case**: Grab it before a workout, a stream session, a long day. The flavor makes it feel less like a supplement and more like a treat.
- **Audience**: Gamers, students, gym people who don't take themselves too seriously. Anyone who wants energy but also wants it to be fun.
- **Comparable to**: Monster, Red Bull, Bang

### Good Culture — Classic Cottage Cheese

- **Category**: Dairy / Cottage Cheese
- **Price**: $4.99
- **Availability**: In Stock

- **What it is**: Organic, pasture-raised cottage cheese. High protein, clean label. The cottage cheese comeback.
- **Why we carry it**: The brand that turned cottage cheese from your grandma's diet food into the protein source TikTok can't stop cooking with.
- **Functional benefit**: High protein, probiotics, calcium, clean energy, muscle recovery
- **Use case**: High-protein breakfast or snack base
- **Occasion**: Morning breakfast bowl, post-workout protein, afternoon snack, meal prep base, recipe ingredient
- **Audience**: Fitness enthusiasts, high-protein dieters, health-conscious foodies, meal preppers, cottage cheese comeback adopters
- **Comparable to**: Breakstone's or store brand cottage cheese upgrade

- **Dietary**: Gluten Free, Organic, Non-GMO
- **Flavor profile**: Neutral, Creamy
- **Time of day**: Morning, Afternoon
- **Discovered via**: TikTok cottage cheese trend, Instagram recipe content, grocery store, health food blogs, fitness influencers

### Good Culture — Good Culture Classic Cottage Cheese

- **Category**: Pantry / Dairy
- **Price**: $5.49

- **What it is**: Cottage cheese that actually tastes good. Creamy, not watery. Protein-rich. The kind that works in sweet and savory dishes.
- **Why we carry it**: Good Culture made cottage cheese for people who actually like eating it, not just for the protein count.
- **Functional benefit**: 25g of protein per serving. Creamy texture, not grainy. Live probiotics. No weird additives or gums.
- **Use case**: Eat it for breakfast with fruit, use it in smoothies, top a salad, or make a dip. It's surprisingly versatile.
- **Audience**: Protein seekers, athletes, people rebuilding their cottage cheese opinion. Anyone looking for quick protein that's convenient.
- **Comparable to**: Straus Family Creamery, Nancy's, Darigold

### Graza — Graza Drizzle Extra Virgin Olive Oil

- **Category**: Pantry / Olive Oil
- **Price**: $19.99

- **What it is**: Extra virgin olive oil you can actually use for cooking, not just drizzling. Smooth, not heavy. Tastes like olives without being overwrought.
- **Why we carry it**: Graza is made by cooks who wanted an olive oil that could do everything without being finicky.
- **Functional benefit**: High smoke point for cooking, smooth olive flavor. Spanish olives. Works hot or cold. A little goes a long way.
- **Use case**: Cook with it, drizzle it on finished dishes, dip bread in it. Works for high heat because it's refined without being stripped.
- **Audience**: Cooks who want quality oil. People tired of choosing between taste and usability. Anyone who cares about what goes in their food.
- **Comparable to**: Bariani, Kirkland, Colavita

### Jocko Fuel — Jocko Fuel Discipline GO Energy Drink

- **Category**: Beverages / Energy Drink
- **Price**: $3.49

- **What it is**: Energy drink made by a Navy SEAL. 175mg of caffeine, no sugar, actually tastes good. Designed for function, not flavor gimmicks.
- **Why we carry it**: Jocko Willink built this for people who train like him. It's not a party drink, it's a training tool.
- **Functional benefit**: 175mg caffeine. Zero sugar. Clean formula. No junk. Everything in it is there for a reason, same approach they use for training.
- **Use case**: Drink it before a workout, before work, whenever you need focus and energy. One can gets you through the day.
- **Audience**: Athletes, military-minded people, anyone who respects no-BS approaches. People serious about performance.
- **Comparable to**: Celsius, Monster, Red Bull

### Kodiak — Kodiak Power Cakes

- **Category**: Pantry / Breakfast
- **Price**: $5.99

- **What it is**: Pancake mix with 13g of protein per serving. Actually tastes like pancakes, not a protein supplement. Works as breakfast or a post-workout carb.
- **Why we carry it**: Kodiak started with a simple idea: make breakfast fast and high-protein without making it taste like fitness food.
- **Functional benefit**: 13g of protein per serving. Whole grain. Actually fluffy. Better macros than regular pancake mix without sacrificing taste.
- **Use case**: Mix with water or milk, cook like regular pancakes. Done in 5 minutes. Works for breakfast or quick meals.
- **Audience**: Athletes, busy people who want protein, anyone building muscle. Parents looking for better breakfasts for their kids.
- **Comparable to**: Muscle Egg, Birch Benders, Simple Mills

### Kodiak — Power Cakes Buttermilk Flapjack Mix

- **Category**: Pantry / Breakfast / Baking
- **Price**: $4.99
- **Availability**: In Stock

- **What it is**: Whole grain, protein-packed flapjack mix. 14g protein per serving. Weekend breakfast staple.
- **Why we carry it**: Named after the Kodiak bear — built for people who want their breakfast to fuel an active life, not just fill a plate.
- **Functional benefit**: Protein (14g/serving), whole grain fiber, sustained energy, family nutrition
- **Use case**: High-protein Saturday morning pancakes for the family
- **Occasion**: Weekend family breakfast, meal prep, post-workout fuel, camping trip, kids cooking activity
- **Audience**: Families with kids, fitness enthusiasts, busy parents, outdoor adventurers, meal preppers
- **Comparable to**: Bisquick or Aunt Jemima upgrade, protein pancake alternative to plain mix

- **Dietary**: Non-GMO
- **Flavor profile**: Sweet, Neutral
- **Time of day**: Morning
- **Discovered via**: Grocery store (Target, Costco), Instagram, mom blogs, fitness meal prep content, word of mouth

### LMNT — LMNT Citrus Salt Electrolyte Drink Mix — 30 Stick Packs

- **Category**: Beverages / Electrolytes & Hydration
- **Price**: $39.99
- **Availability**: Pre-Order

- **What it is**: Zero-sugar electrolyte drink mix with 1000mg sodium, 200mg potassium, 60mg magnesium per stick. Lemon-lime flavor. Popular pre-workout and morning hydration choice for athletes and wellness enthusiasts. Replaces sugary sports drinks with clean ingredients. Trending across fitness podcasts.
- **Why we carry it**: Created by Robb Wolf (biochemist and NYT bestselling author) who wanted a clean electrolyte without sugar or junk ingredients. Used daily by leading health researchers.
- **Functional benefit**: Hydration, electrolyte replenishment, energy, muscle recovery, mental clarity
- **Use case**: Pre-workout hydration, morning kickstart, daily electrolyte replenishment, hangover recovery, keto flu prevention
- **Occasion**: Gym session, morning routine, travel, outdoor activity, work day
- **Audience**: Fitness enthusiasts, keto dieters, biohackers, athletes, health-conscious professionals, podcast listeners
- **Comparable to**: Gatorade replacement, Liquid IV alternative, Nuun alternative — but cleaner ingredients and no sugar

- **Dietary**: Keto, Paleo, Vegan, Gluten Free, Zero Sugar, Whole30
- **Flavor profile**: Citrus, Salty
- **Time of day**: Morning, Pre-Workout, Anytime
- **Discovered via**: Podcast (Huberman Lab, Peter Attia, Joe Rogan), Instagram, fitness community, word of mouth

### LMNT,Citrus Salt Electrolyte Mix,LMNT-CITRUS-30CT,Beverage > Electrolyte Mix,"electrolyte, zero sugar, hydration, keto, paleo",45.0,50,55424,True,True,https://shopliftstore.com/products/lmnt-citrus-salt,https://images.example.com/lmnt-citrus-salt.jpg,"Zero-sugar electrolyte drink mix with sodium, potassium and magnesium to replenish minerals.",pre-workout energy,"keto, paleo, sugar-free",post-gym recovery,athletes,morning,Podcast — 

### LesserEvil — LesserEvil Organic Popcorn

- **Category**: Snacks / Popcorn
- **Price**: $4.99

- **What it is**: Organic popcorn that's actually good. Crispy, flavorful, no weird aftertaste. Works straight from the bag or as a base for your own seasoning.
- **Why we carry it**: LesserEvil started because someone wanted popcorn that didn't taste like it was made in a lab. They use real ingredients.
- **Functional benefit**: Organic kernels, non-GMO. Puffed with avocado oil. No weird chemicals. High in fiber. Actually crispy and delicious.
- **Use case**: Eat it straight, make it yourself with the kernels, toss with seasoning. Works for snacking, watching, traveling.
- **Audience**: Snackers who care about ingredients. People who want something crunchy that's actually good for them. Whole-food focused people.
- **Comparable to**: Skinny Pop, Boom Chicka Pop, Pipcorn

### LesserEvil — Organic Popcorn (Himalayan Pink Salt)

- **Category**: Snacks / Popcorn & Snacks
- **Price**: $4.49
- **Availability**: In Stock

- **What it is**: Organic popcorn popped in coconut oil with Himalayan pink salt. Simple, clean, crunchy.
- **Why we carry it**: Named 'Lesser Evil' because snacking shouldn't require a moral compromise — just better ingredients.
- **Functional benefit**: Whole grain fiber, light snacking, clean ingredient satisfaction, guilt-free crunch
- **Use case**: Movie night snack without the junk
- **Occasion**: Movie night, afternoon snack, work desk munchies, road trip, game day, packed lunch
- **Audience**: Health-conscious snackers, parents, office workers, movie lovers, anyone avoiding artificial ingredients
- **Comparable to**: Smartfood or Skinny Pop alternative with cleaner ingredients

- **Dietary**: Vegan, Gluten Free, Non-GMO, Organic
- **Flavor profile**: Savory, Neutral
- **Time of day**: Afternoon, Evening, Anytime
- **Discovered via**: Whole Foods, natural grocery stores, health food blogs, Instagram, word of mouth

### Mid-Day Squares — Mid-Day Squares Fudge YAH

- **Category**: Snacks / Candy/Dessert
- **Price**: $3.49

- **What it is**: Fudge that tastes like actual fudge, not a protein bar in disguise. Rich, dense, one square is enough. No weird sweetener aftertaste.
- **Why we carry it**: Mid-Day Squares made these for people who wanted real candy but in a size and nutrition that made sense.
- **Functional benefit**: 5g of protein. Only 150 calories. Actually tastes like fudge. One square is genuinely satisfying because it's rich.
- **Use case**: Have one square with coffee as an afternoon pick-me-up. Works as a small dessert without the guilt of a full candy bar.
- **Audience**: Anyone who wants a small, satisfying dessert. People cutting sugar but not enjoyment. Afternoon snackers.
- **Comparable to**: Lily's Chocolate, Lindt Excellence, Ghirardelli squares

### Momofuku — Momofuku Chili Crunch

- **Category**: Pantry / Condiment
- **Price**: $11.99

- **What it is**: Crispy chili condiment with sesame, soy, and umami punch. Works on everything. Toast, pizza, eggs, noodles, straight from the jar.
- **Why we carry it**: Momofuku made this because they needed something for their restaurants. Now everyone wants it.
- **Functional benefit**: Crispy texture stays crispy. Umami from soy and sesame. Heat that builds. It's a texture and flavor experience, not just spice.
- **Use case**: Spoon it on anything savory. It's crispy, not wet. A little goes a long way because it's actually flavorful.
- **Audience**: People who cook and taste. Anyone tired of basic hot sauce. Umami lovers, Asian cuisine enthusiasts.
- **Comparable to**: Fly By Jing, Lao Gan Ma, Calabrian chili

### OLIPOP — OLIPOP Strawberry Vanilla

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49

- **What it is**: Fizzy prebiotic soda that tastes like soda, not medicine. Strawberry and vanilla flavor that's smooth and not artificial. 2g of sugar.
- **Why we carry it**: OLIPOP made soda that's actually good for your gut. That's the whole thing.
- **Functional benefit**: Prebiotic fiber supports digestion. Only 2g sugar. Tastes like actual soda, not a diet drink. 35 calories.
- **Use case**: Drink it with meals, as an afternoon pick-me-up, or whenever you want something fizzy that won't spike your blood sugar.
- **Audience**: People cutting sugar, gut-health enthusiasts, soda lovers trying to make better choices. Anyone wanting fizz without guilt.
- **Comparable to**: La Croix, Zevia, Spindrift

### OLIPOP — OLIPOP Vintage Cola

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49

- **What it is**: Cola that tastes like cola. Vanilla, cinnamon, and citrus notes. Prebiotic fiber. Only 2g of sugar. No artificial aftertaste.
- **Why we carry it**: OLIPOP took cola and made it better. It's for people who want the experience without the health impact.
- **Functional benefit**: Tastes like real cola because it uses real spices. Prebiotic fiber. 2g sugar. 35 calories. It actually works.
- **Use case**: Pair it with lunch, have it with food, drink it whenever you want something fizzy that doesn't wreck your health.
- **Audience**: Cola lovers trying to cut sugar. People interested in gut health. Anyone tired of artificial-tasting diet sodas.
- **Comparable to**: Zevia, Spindrift, Joia

### OLIPOP — Strawberry Vanilla

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49
- **Availability**: In Stock

- **What it is**: Creamy strawberry vanilla prebiotic soda. Fan favorite flavor. 35 calories.
- **Why we carry it**: The OG prebiotic soda brand that proved gut health could taste like your favorite childhood drink.
- **Functional benefit**: Gut health, prebiotics, fiber, digestive support
- **Use case**: Sweet treat without the guilt
- **Occasion**: Afternoon treat, dessert replacement, lunch companion, casual hangout, movie night
- **Audience**: Millennials, wellness-focused professionals, flavor adventurers, health-curious soda drinkers, parents
- **Comparable to**: Healthier cream soda alternative, Strawberry Fanta replacement

- **Dietary**: Vegan, Gluten Free, Low Sugar, Non-GMO
- **Flavor profile**: Sweet, Creamy
- **Time of day**: Afternoon, Evening
- **Discovered via**: TikTok, Instagram, podcast ads, Whole Foods discovery, health food blogs

### OLIPOP — Vintage Cola

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49
- **Availability**: In Stock

- **What it is**: A healthier cola with prebiotics, botanicals, and only 35 calories. Gut-friendly soda swap.
- **Why we carry it**: The OG prebiotic soda brand that proved gut health could taste like your favorite childhood drink.
- **Functional benefit**: Gut health, prebiotics, fiber, digestive support, low-sugar satisfaction
- **Use case**: Afternoon soda craving without the sugar crash
- **Occasion**: Lunch companion, afternoon soda craving, BBQ, dinner, movie night, casual hangout
- **Audience**: Health-curious soda drinkers, millennials, parents switching kids off sugary soda, anyone quitting Coke
- **Comparable to**: Healthier Coca-Cola replacement, diet Coke alternative

- **Dietary**: Vegan, Gluten Free, Low Sugar, Non-GMO
- **Flavor profile**: Sweet, Earthy
- **Time of day**: Afternoon, Evening, Anytime
- **Discovered via**: TikTok, Whole Foods, podcast ads, friend recommendation, grocery store endcap

### Olipop,Vintage Cola,OLI-VCO-12OZ,Beverage > Prebiotic Soda,"soda, prebiotic, plant fiber, low sugar, digestive health",2.49,30,55424,True,True,https://shopliftstore.com/products/olipop-vintage-cola,https://images.example.com/olipop-vintage-cola.jpg,"Classic cola flavor made better for you with plant fiber, botanicals and prebiotics.",afternoon pick-me-up,"low-sugar, vegan",party,students,afternoon,Instagram — 

### Poppi — Cherry Limeade

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49
- **Availability**: In Stock

- **What it is**: Tart cherry limeade with apple cider vinegar for gut health. 25 calories.
- **Why we carry it**: The prebiotic soda that went viral on TikTok and proved healthy can taste like candy.
- **Functional benefit**: Gut health, prebiotics, low-sugar hydration, digestive support
- **Use case**: Fun soda alternative with a health angle
- **Occasion**: Afternoon pick-me-up, BBQ or cookout, pool day, casual hangout, packed lunch
- **Audience**: Gen Z, millennials, wellness-focused consumers, health-curious soda drinkers, TikTok users
- **Comparable to**: Healthier Cherry 7-Up alternative, diet soda replacement

- **Dietary**: Vegan, Gluten Free, Low Sugar, Non-GMO
- **Flavor profile**: Tart, Sweet, Citrus
- **Time of day**: Afternoon, Evening
- **Discovered via**: TikTok, Instagram Reels, influencer marketing, grocery store discovery, friend recommendation

### Poppi — Poppi Cherry Limeade

- **Category**: Beverages / Prebiotic Soda
- **Price**: $2.49

- **What it is**: Prebiotic soda that tastes like cherry limeade. Refreshing, not saccharine. Gut-friendly fiber. Only 1g of sugar.
- **Why we carry it**: Poppi made prebiotic soda that tastes so good, you forget it's good for your gut.
- **Functional benefit**: Only 1g of sugar. Prebiotic inulin fiber. Tastes like real fruit, not artificial sweetener. Refreshing and clean.
- **Use case**: Drink it with lunch, on a hot day, or whenever you want something bright and fizzy without the sugar crash.
- **Audience**: Anyone cutting sugar, gut-health focused people, soda lovers. Athletes looking for flavor without calories.
- **Comparable to**: LaCroix, OLIPOP, Spindrift

### Poppi — Poppi Strawberry Lemon Prebiotic Soda — 12 Pack

- **Category**: Beverages / Prebiotic Soda
- **Price**: $29.99
- **Availability**: Pre-Order

- **What it is**: Prebiotic sparkling soda with apple cider vinegar and real fruit juice. Only 5g sugar per can. The TikTok-famous healthy soda swap that actually tastes good. Popular afternoon pick-me-up for health-conscious consumers replacing diet soda. Gut-health benefits in a fun, candy-colored can.
- **Why we carry it**: Founded by husband-wife duo Allison and Stephen Ellsworth after discovering apple cider vinegar improved Allison's health. Appeared on Shark Tank, now one of the fastest-growing beverage brands in America.
- **Functional benefit**: Gut health, prebiotics, hydration, low-sugar energy, digestive support
- **Use case**: Afternoon energy alternative, healthy soda swap, lunch companion, social drink (non-alcoholic), gut health daily habit
- **Occasion**: Lunch, afternoon break, social gathering, dinner, movie night, BBQ
- **Audience**: Gen Z, millennials, wellness-focused professionals, college students, health-curious soda drinkers, TikTok users
- **Comparable to**: Diet Coke replacement, LaCroix with benefits, healthier Sprite — but with prebiotics and real fruit

- **Dietary**: Vegan, Gluten Free, Low Sugar, Non-GMO
- **Flavor profile**: Sweet, Tart, Berry, Citrus
- **Time of day**: Afternoon, Anytime
- **Discovered via**: TikTok (viral), Instagram, Shark Tank appearance, word of mouth, grocery store discovery, influencer unboxings

### Poppi,Strawberry Lemon Soda,POP-STL-12OZ,Beverage > Prebiotic Soda,"soda, prebiotic, low sugar, gut healthy, better-for-you",2.99,36,55424,True,True,https://shopliftstore.com/products/poppi-strawberry-lemon,https://images.example.com/poppi-strawberry-lemon.jpg,"Lightly sweet prebiotic soda with apple cider vinegar, fruit flavors and 2g fiber for gut health.",afternoon pick-me-up,"low-sugar, gluten-free, vegan",workday snack,professionals,afternoon,TikTok — 

### Rao's — Marinara Sauce

- **Category**: Pantry / Pasta Sauce
- **Price**: $7.99
- **Availability**: In Stock

- **What it is**: Slow-simmered Italian marinara. No added sugar, clean ingredients. Restaurant quality at home.
- **Why we carry it**: A family recipe from the Bronx that became America's #1 premium pasta sauce — because good food shouldn't be complicated.
- **Functional benefit**: Clean dinner solution, no added sugar, restaurant-quality convenience, family nutrition
- **Use case**: Weeknight dinner upgrade without the effort
- **Occasion**: Weeknight dinner, meal prep, family dinner, pizza sauce base, Italian cooking, lazy Sunday cooking
- **Audience**: Home cooks, busy families, pasta lovers, clean-eating advocates, Italian food enthusiasts, meal preppers
- **Comparable to**: Ragú or Prego upgrade, the 'I don't have time to make sauce from scratch' solution

- **Dietary**: Vegan, Gluten Free, Non-GMO
- **Flavor profile**: Savory, Sweet
- **Time of day**: Evening
- **Discovered via**: Grocery store discovery, word of mouth, TikTok recipe content, Amazon, cooking blogs, parent recommendations

### Rao's — Rao's Marinara Sauce

- **Category**: Pantry / Pasta Sauce
- **Price**: $7.99

- **What it is**: Marinara made by someone's Italian grandmother's recipe. Actually tastes like tomato and basil, not sugar or filler. Rich and simple.
- **Why we carry it**: Rao's is made by people who learned from their grandmother. That tradition is in every jar.
- **Functional benefit**: San Marzano tomatoes. No sugar added. Basil and garlic. Nothing else. That's it. The simplicity is the point.
- **Use case**: Pour it over pasta, use it for dipping, spread it on pizza. One jar goes a long way because the flavor is concentrated.
- **Audience**: Anyone who cares about sauce. Cooks who respect ingredients. Pasta lovers, people who cook at home regularly.
- **Comparable to**: Carbone, San Marzano, Victoria

### Ready — Protein Chocolate Chip Cookie Dough Bar

- **Category**: Snacks / Protein Bars & Snacks
- **Price**: $3.49
- **Availability**: In Stock

- **What it is**: Premium protein snack bar. Clean ingredients, high protein, tastes like real cookie dough.
- **Why we carry it**: Built by someone who was tired of protein bars that taste like cardboard — now the bar people actually look forward to eating.
- **Functional benefit**: High protein, sustained energy, muscle recovery, satiety, clean fuel
- **Use case**: Post-gym snack that doesn't taste like cardboard
- **Occasion**: Post-workout snack, afternoon protein fix, desk drawer fuel, road trip, meal replacement bridge, gym bag staple
- **Audience**: Gym-goers, fitness enthusiasts, busy professionals, athletes, anyone tired of chalky protein bars
- **Comparable to**: Quest Bar or RXBar replacement that actually tastes good

- **Dietary**: Gluten Free, Low Sugar
- **Flavor profile**: Sweet, Creamy
- **Time of day**: Afternoon, Anytime
- **Discovered via**: Instagram fitness influencers, gym discovery, Amazon, TikTok taste-test videos, CrossFit community

### Ready — Ready Protein Cookie Dough Bar

- **Category**: Snacks / Protein Bar
- **Price**: $3.49

- **What it is**: Protein bar that tastes like actual cookie dough. 12g protein, chewy texture, actual chocolate chips. Not chalky or fake-tasting.
- **Why we carry it**: Ready made bars that taste good because they focused on flavor first, supplements second.
- **Functional benefit**: 12g of protein. Tastes like cookie dough because it has actual cookie dough flavor. Chewy, not hard. Works as a real snack.
- **Use case**: Grab it before a workout, after work, or whenever you want something that hits the snack craving and delivers protein.
- **Audience**: Athletes, office snackers, anyone looking for real flavor in a protein bar. Cookie dough lovers.
- **Comparable to**: Quest Bar, Built Bar, Protein bars generally

### Siete — Grain-Free Tortilla Chips (Sea Salt)

- **Category**: Snacks / Chips & Crackers
- **Price**: $4.99
- **Availability**: In Stock

- **What it is**: Grain-free tortilla chips made with cassava flour. Paleo, vegan, gluten-free.
- **Why we carry it**: A Mexican-American family created grain-free tortillas when their mom was diagnosed with autoimmune disease — now a $500M brand.
- **Functional benefit**: Grain-free snacking, allergen-friendly chips, clean ingredient satisfaction
- **Use case**: Better chip for game day or taco night
- **Occasion**: Game day, taco night, party snack, lunch side, afternoon munchies, picnic
- **Audience**: Paleo/grain-free community, health-conscious families, Mexican food lovers, party hosts, allergen-aware parents
- **Comparable to**: Tostitos or Doritos replacement for allergen-conscious snackers

- **Dietary**: Vegan, Paleo, Gluten Free, Non-GMO
- **Flavor profile**: Savory, Neutral
- **Time of day**: Afternoon, Evening, Anytime
- **Discovered via**: Whole Foods, Target, Instagram, paleo/Whole30 community, food bloggers, grocery store discovery

### Siete — Siete Grain-Free Tortilla Chips

- **Category**: Snacks / Chips
- **Price**: $5.99

- **What it is**: Tortilla chips made from cassava, not corn or wheat. Crispy, salty, addictive. Works for eating straight or with dip.
- **Why we carry it**: Siete started because the founder wanted chips that worked with her diet and life. Now they make more than just chips.
- **Functional benefit**: Made from cassava root. Crispy and flavorful. Good fat profile. No weird additives. Actually tastes like good chips.
- **Use case**: Eat them straight, dip them in salsa or guacamole, use them for nachos. They stay crispy and don't get stale fast.
- **Audience**: Snack lovers, anyone avoiding grains, people who like good chips. Low-carb dieters.
- **Comparable to**: Tortilla chips, Food Should Taste Good, Jackson's Honest

### Simply Pop,Strawberry Prebiotic Soda,SIMPOP-STRAW-12OZ,Beverage > Prebiotic Soda,"soda, prebiotic, fiber, immunity support, low sugar",2.5,28,55424,True,True,https://shopliftstore.com/products/simply-pop-strawberry,https://images.example.com/simply-pop-strawberry.jpg,Strawberry-flavored prebiotic soda with 6g fiber plus vitamin C and zinc for immunity support.,afternoon pick-me-up,"low-sugar, gluten-free",travel,parents,afternoon,Influencer — 

### So Good So You — Immunity Probiotic Shot

- **Category**: Beverages / Wellness Shots
- **Price**: $3.99
- **Availability**: In Stock

- **What it is**: Organic cold-pressed probiotic juice shot. Turmeric, ginger, probiotics. Minneapolis-based.
- **Why we carry it**: Minneapolis-born wellness brand proving that a 2oz shot can do more for your immune system than a $12 smoothie.
- **Functional benefit**: Immunity support, probiotics, anti-inflammatory (turmeric/ginger), gut health
- **Use case**: Morning immunity ritual
- **Occasion**: Morning wellness ritual, pre-travel immunity boost, cold/flu season, daily health habit, post-workout recovery
- **Audience**: Wellness enthusiasts, biohackers, health-conscious professionals, yoga practitioners, immunity-focused consumers
- **Comparable to**: Expensive juice bar shot replacement, Emergen-C upgrade

- **Dietary**: Vegan, Gluten Free, Organic, Non-GMO
- **Flavor profile**: Tart, Earthy, Spicy
- **Time of day**: Morning
- **Discovered via**: Whole Foods, Target, local co-ops, Instagram wellness community, Minneapolis word of mouth

### So Good So You — So Good So You Immunity Shot

- **Category**: Wellness / Wellness Shot
- **Price**: $3.99

- **What it is**: Immunity shot with turmeric, ginger, lemon, and black pepper. Spicy but balanced. You feel it working. 2oz, one shot.
- **Why we carry it**: So Good So You makes shots for people who care about their health and aren't afraid of a little heat.
- **Functional benefit**: Turmeric and black pepper work together for absorption. Ginger for warmth. Lemon for vitamin C. It tastes good because it's real ingredients.
- **Use case**: Drink it straight or chase it with juice. Take it in the morning or when you feel something coming on. Small dose, big flavor.
- **Audience**: Anyone trying to stay healthy, travel a lot, or feeling run down. Athletes, busy people, anyone wanting to support their immunity.
- **Comparable to**: Ginger shots, wellness shots, herbal tonics

### brand_name,product_name,sku,category,keywords,price,inventory_qty,available_zip,pickup_available,delivery_available,product_url,image_url,short_description,use_case,dietary_tags,occasion,audience,time_of_day,discovered_via — 


## Catalog metadata

- **Total products**: 56
- **Last updated**: generated from Airtable source of truth
- **Canonical store**: 
- **Product catalog schema**: `https://schema.org/Product` with `additionalProperty` entries for use case, dietary, occasion, audience, time of day, discovered via
- **Contact**: tim@shopliftstore.com