Flexibility TAILORED for TODAYS Shoppers
Grocery Will Be the Largest Ecomm Category By 2026
Evolving Consumer Trend:
The Rise of Pick-up as Preference
US has the largest pickup economy in the world
- Millennial Magnet: 67% of millennials prefer pickup over delivery (Statista)
- Experience Amplifier: BOPIS isn't just convenient; 70% of shoppers report it enhances their shopping experience (NRF)
- Online Grocery Shopping Growth: 61% of consumers plan to shop for groceries online in 2024 (Nielsen)
“When you look at what’s going to be driving digital grocery growth over the next couple of years, a lot of it is coming from sales growth and click and collect, not delivery,” - Insider Intelligence
How Shoplift Works
Shoplift is crafted for the modern consumer, catering to their evolving preferences with a seamless shopping experience that anticipates and meets their needs
User-friendly app allows customers to browse and order a diverse selection of products with personalized recommendations
Flexible Fulfilment
Choice of immediate or scheduled delivery or pickup
Lean Operations
Micro-fulfillment warehouses reduce traditional operational costs, allowing customer-centric pricing
Data-Driven
Leveraging data for personalized experiences, retail media, and product interactions
Convenient Ordering
Competitive Landscape
advantages
Strong customer awareness & affinity
Tangible product experiences
In-person support
Wide selection
Lower overhead costs compared to B&M
Shop anytime
Fast delivery
Provide access to wide inventory of products
Convenient for customers
Brick & Mortar
E-Commerce
Delivery
Physical space limitations
High operation costs
Omni-fulfillment is disruptive
Expensive to get products to customer in the last-mile
Delayed access to products
3rd party fulfillment leads to out-of-stocks
Expensive mark-ups & delivery costs
Environmental Impact
disadvantages
Why Shoplift Is the Solution
Savings through Innovative Operations
Lower Overhead, Greater Savings:
Leveraging a dark store model reduces traditional retail costs, translating to consumer savings and competitive pricing.
Sustainable Model:
Building for future resilience, focusing on sustainability, and efficiency.
Modern Product Assortment
Expansive Product Variety:
Offering a vast selection unrestricted by physical shelf space aligns with consumer demand trends.
Support for Emerging Brands:
Creating opportunities for new and smaller brands to reach consumers effectively.
Service with a Personal Touch
Convenience and Customization:
Offering rapid home delivery or convenient pickup, backed by personalized support and tailored shopping experiences.
Community and Brand Engagement:
Engaging local communities and providing platforms for targeted retail media opportunities.
SCALING
Customer-Centric Foundation
Technology-Driven Efficiency
Growth through Collaboration
shoplift
Market Expansion
- Specialized Assortment
- Local Community Focus
- Brand Partnerships
(e.g. samples, landing pages)
- Retail Media
- First Party Data
- Membership
- Livestream Shopping
- On-site Influencer Content
- Diversify Offerings
- Private-label
- Value-added services
e.g., pre-order/pick-up coffee,
memberships, loyalty, etc.
- Warehouse Automation
- Inventory Management
- Develop Retailer Services (e.g., micro-distribution)
Robust Model Provides Multiple Revenue Streams
Catalog Sample
Catalog Development
The Distribution Dilemma
Limits in Retail: While Celsius is growing in popularity, its full potential is capped by traditional retail constraints. Most retailers, carry only a select range of flavors, limiting consumer choice.
Delivery Channel Challenges: Delivery platforms using physical retail to fulfill, similarly limit availability and discoverability.
Consumer Behavior & Brand Loyalty: Celsius has cultivated a loyal fan base, which actively seeks out its diverse product range. Their inability to find the complete assortment in stores often leads to consumer dissatisfaction and missed trips.
Emerging Brand Case Study
Shoplift: A Comprehensive Solution
Full Product Showcase: Shoplift can accommodate all of Celsius's 70+ SKUs, offering consumers access to everything their favorite brands offer.
Market Testing and Innovation: Shoplift's platform can serve as a testing ground for new flavors and products, providing Celsius with real-time market feedback and consumer preferences.
Immediate Access: Consumers can stock-up anytime instead of waiting for e-comm or DTC shipments.
Kickstarting Shoplift
Launching with DRINKS by Shoplift
- Initial Step:
- Launching a specialized dark store on major delivery platforms (Instacart, DoorDash, Uber Eats, Shipt).
- Focus on Exclusivity:
- Offering a curated selection of desired, but potentially hard-to-find beverages, including the complete Celsius portfolio, Mountain Valley water, JockoFuel, Black Rifle Coffee, and more.
- Market Gap Identification:
- Addressing the unmet availability on existing delivery platforms.
- Big Picture Foundation Building:
- Creating a warehouse infrastructure and establishing relationships with brands and suppliers.
